Building the region’s most trusted product teams

Novush was founded in Dubai to bring global product craftsmanship to GCC organizations. We partner with leaders to transform ideas into resilient platforms that people love to use.

Headquartered in Dubai 120+ strategists, designers, and engineers Partners across finance, logistics, retail, and government

Our story

A decade of scaling mission-critical products across the GCC.

Novush launched in 2014 as a boutique product lab helping ambitious startups validate ideas. As our partners grew, so did our mandate. Today we operate as a full-scale software house guiding enterprises through modernization and new product creation.

From the outset we’ve combined deep technical expertise with human-centered design. Our teams operate from Dubai with distributed specialists in Riyadh, Cairo, and Lisbon, giving clients around-the-clock coverage and diverse perspectives.

We invest in playbooks, tooling, and enablement so that every engagement leaves clients stronger than before. Whether we are architecting digital banking platforms, orchestrating smart city experiences, or launching AI-first mobile apps, our approach remains the same: clarity, craft, and measurable outcomes.

Values

Principles that shape how we collaborate with partners.

Outcome over output

We obsess over real business impact, not vanity metrics. Every sprint is tied to measurable goals.

Design with empathy

Inclusive research practices ensure digital experiences resonate with the GCC’s diverse audiences.

Transparency always

Shared dashboards, frequent demos, and open communication keep stakeholders aligned.

Build for longevity

Maintainable codebases, documentation, and enablement so teams can thrive long after launch.

Ecosystem & certifications

Partnering with leading platforms to accelerate delivery.

AWS Advanced Partner Microsoft Azure Partner Google Cloud Build Partner Figma Enterprise Atlassian Solution Partner